SHKP App Launch Lucky Draw

During Christmas and New Year 2016, the team developed an app game for Sun Hung Kai’s Tsuen Wan Plaza and Metropolis Plaza to boost mall traffic thus sales. Themed as ‘Pop Your Luck’ with the idea to attract people to come and try their luck at the two shopping malls during the festival, we adopted gashapon machine with Christmas tree and gifts in the background as the main creative of the lucky draw app. The app made a hit to successfully draw 7,000 additional members for Sun Hung Kai club, plus generating 10 million revenue to the two malls during the promotion period.